Very nice and point taken: older Americans didn't produce as much garbage as we do today; they re-used glass and paper bags, sometimes; and they washed and re-used cloth diapers... until 1970 when Pampers became a national brand.
Still, what this guy -- I guess technically not a Baby Boomer if he hit retirement age 5 years ago -- is saying is not so much untrue, as only part of the truth, which is that the Greatest Generation (1901-24), Silent Generation (1925-45), and then Baby Boomers (1946-64) each in their turn developed and promoted our modern American throw-away consumer culture.
They were not standing apart from it all these years, in their moral superiority, reminiscing about the good ole' days. They enthusiastically created this mess -- and profited nicely from it -- leaving the consequences (climate change; overflowing landfills; post-industrial ghost towns and urban blight; peak oil, etc.) to us "slackers" from Gens X and Y to handle.
I don't watch Mad Men, but I gather it's about Madison Avenue and the dawn of the ad age in the 1960s, when companies started selling us a lot of stuff we didn't necessarily need with catchy jingles; when convenience, especially around the house, was the operative word. These firms were staffed by the Greatest and Silent Generations. They pushed this way of life on us. So they can't shirk moral responsibility in their old age.
Commentary: The 'green' old days
By Bill Morem
March 10, 2012 | San Luis Obispo Tribune
URL: http://www.mcclatchydc.com/2012/03/10/140832/commentary-the-green-old-days.html#storylink=cpy
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