The film gives the lie to a lot of myths about Palestine, Zionism and the founding of the Israeli state, foremost that Palestine was a desert wasteland, "A land crying out to the West, 'Come, save me. Come, conquer me.'" It's especially important now to remember real history, as Israel has killed more than 800 Palestinians and injured more than 5000, many of them civilians, in occupied Gaza in revenge for the murder of three Israelis.
Director's statementJaffa, The Orange’s Clockwork is a political essay unfolding the story of the invention and the visual history of the world’s wide famous citrus fruit originated in Palestine and known around the world as "Jaffa oranges". While the orange become the symbol of the Zionist enterprise and the state of Israel, for Palestinians it symbolises the lost of their homeland and its destruction. Through a careful reading of the visual representation of the brand, the film reflects on western phantasms related to the ‘Orient’ the ‘holy land’ and the State of Israel and unveils the untold story of what was ones a commune symbol and industry to Arabs and Jews in Palestine.The oranges of Jaffa, the fruits, the orchards, the brand name and the city - that gave to the fruit its name, are the backdrop of the commune Jewish-Arab life in Palestine before the establishment of Israel, the colonial covetousness, the account of obliteration, nationalization, then repudiation in order to propose a joint historical narrative.