USA! USA! We're # 22! USA!

More global rankings.  This time the U.S. came in slightly better with the 22nd best global reputation, according to a survey of 27,000 citizens of G-8 countries.  The survey was based on three dimensions:  Advanced Economy, Appealing Environment and Effective Government.  Within these three dimensions, respondents measured a total of 16 attributes.  

According to those attributes, interestingly, the U.S. came in 2nd to Japan for "Well-Known Brands," 6th in "Culture," and 3rd in "Technology" behind Japan and Germany.  The U.S. did not come in the top 10 in any other attributes, including such as "Business Environment," "Safety," or "Institutional Environment!"

The top 10 countries by reputation in 2013 were:

1. Canada
2. Sweden
3. Switzerland
4. Australia
5. Norway
6. Denmark
7. New Zealand
8. Finland
9. Netherlands 
10. Austria

Our silent neighbor to the north, Canada, has been either #1 or #2 for the past five years.  Maybe we should go up there more often and check out what they're doing right?  

Finally, I know this has absolutely nothing to do with President Obama's leadership, but America's reputation has increased by more than 9 percentage points since 2009.  

2013 Country RepTrak™ Topline Report 

By Reputation Institute

URL: http://www.reputationinstitute.com/thought-leadership/complimentary-reports-2013